Conference Participation

2025 AMA Summer Academic Conference, Chicago (Presenter)
2025 ISMS Marketing Science Conference, University of Georgia, Washington D.C. (Presenter)
2025 AMA Marketing Strategy Consortium, University of South Carolina, SC (Presenter)
2024 PDMA Doctoral Consortium, Syracuse University, Syracuse
2023 INFORMS Marketing Science Conference, Miami University, Miami (Presenter)
2022 Quantitative Marketing and Economics Conference, University of Rochester, Rochester
2021 INFORMS Marketing Science Conference, Virtual

Honors & Awards

L’Oréal China, Shanghai

Marketing Intern, Female Haircare Product Department (Sep 2018 – Feb 2019)

Supported product launch of Japan’s Hair Essential Oil in China, ensuring compliance with local regulations.
Assisted in online/offline campaigns, including social media engagement and celebrity product events.
Designed e-commerce product pages and analyzed sales/competitor data using Nielsen database.

Pfizer Inc., Shanghai

Summer Intern, Health Care Product Department (Jul – Oct 2017)

Coordinated nationwide health product seminars and managed event logistics.
Processed purchase orders via SAP and FACE systems.
Conducted sales data analysis for Caltrate and Centrum to support marketing strategy.